What Is Digital Deepak Internship Really all About?

Good things happen to people who put in efforts.

Today the world is moving to digital platforms. In the coming years, conventional marketing will be replaced by digital marketing. The demand for marketing through digital platforms has increased with the pandemic situation.

Digital marketing gives accurate results. It helps in increasing revenue and generates more traffic. The world is moving from conventional marketing toward digital marketing.

It is always necessary to have good skills. Digital marketing is one of the most in-demand subjects as of today. In the years to come, there will be high demand as the pandemic has pushed businesses to adapt to digital transformation.

I have taken many courses of which I find this Internship program best.

I am excited to tell you that I had the honor of interning with Digital Deepak – a leading digital mentor in India.

Deepak Kanakaraju is popularly known as Digital Deepak. One of India’s top digital marketers. He started his digital journey in the year 2008. With a motorcycle blog that went on to become India’s No 1 motorcycle blog.

He was Digital Marketing Manager in startups like Exotel, Practo, Instamojo and Razorpay. He is also a columnist for Entreprenuer.com and YourStory. He is the author of a book named Edge of Sanity. He delivered a talk on TEDxGLIMChennai

Why Digital Deepak Internship?

Digital Deepak Internship is a beginner to the intermediate level internship program. It aims to make you a T shaped digital marketer. It is an advantage to learn from one of the leading mentors in digital marketing

The duration of the internship is 12 weeks long. Followed by a bonus of 4 weeks. Every week you get a 90-120 minute detailed video. Followed with a live assignment explanation video. Live Q & A session is on how to complete the assignment.

You will get a cashback approval of the assignment. In case of assignment rejection, you will have another chance.

Structure of Digital Deepak Internship

The internship is a 12-week program. There are more bonus weeks.

Here is a list of topics covered in each week.

Week 1: Success Mindset

  • Thinking Differently
  • Changing & Transforming yourself
  • Positive Mindset
  • Having high standards
  • Dreaming big
  • Ethics
  • Productivity
  • Measuring life
  • Health & Diet

This internship starts with a drive to achieve success with the right mindset.It helps to understand yourself in a better way and identify your strengths and weaknesses.It eliminates negativity and instills a sense of positivity to help you become a better version of yourself. It guides you to become more health-conscious and highlights the importance of fitness in daily life.

Week 2: The Law of marketing

  • Why should we learn & master marketing?
  • Communication skills
  • Global Economics & marketing
  • Digital vs Traditional marketing
  • Direct response marketing
  • The CATT marketing funnel
  • Integrated Digital marketing
  • Personal Branding

This week discusses the concept of marketing and clears misconceptions of marketing. The concept of marketing explained in a clear and elaborate manner with suitable examples. Digital marketing is explained in context to traditional marketing and what makes it different as compared to the other forms of marketing.

Week 3: Discovering a Profitable Niche

  • Importance of selecting a niche
  • Infinite wealth through specialization
  • Your life’s task and purpose
  • The making of a legend
  • The creative force-source of infinite power
  • Strategies to find your niche
  • Discovering market needs in your niche
  • Creating customer avatar
  • Personal Branding – Become a Hero/Heroin in your niche

This week deals with personal branding and its importance in digital marketing. It helps you to understand your audience to build your customer avatar. It focuses on the process of researching the niche. Furthermore, it assists in discovering the market needs and demands.

Week 4: Creating a WordPress blog

  • Importance of having a blog
  • Why you should build your blog/website on WordPress
  • Different DNS servers
  • Choosing a web hosting server

This week talks about the importance of having a blog or website. A blog helps to put forward your views in your niche. You will be able to analyze the traffic of your blog. At the end of the session, you will be able to create your own WordPress blog.

Week 5: Becoming the King of Content

  • The evolution of content marketing
  • The power of personal branding in content marketing
  • Inception: What comes before content
  • Incubation: The process of creation
  • Telepathy: Distributing the content & feedback
  • Influence: Content that drives traffic
  • Overcoming the resistance/challenges in creating content
  • Freelance Content writing
  • SEO in Content Writing

This week focuses on content marketing. Its elements, features, importance and uses. It teaches content creation for your target audience. Brainstorming of ideas can be done using mind maps.

Week 6: Social Media and Networking Mastery

  • Taking the road which is less traveled
  • The evolution of social network
  • The collapse of social network
  • Own your social network
  • Control your network
  • The hard truth of social media
  • Nurturing your network
  • Creating your own ecosystem
  • Building your 1000 true fans

Week 6 focuses on social media and networking. It discusses important points for the creation of a social media profile. Create content with an emphasis on the user rather than the platforms. 

Social media platforms favor the paid advertisement over organic content. It is always recommended to build your own tribe rather than depending on others’ platforms.

Week 7: Lead Generation & Email Marketing

  • What is a Lead & What is not a Lead?
  • Importance of Lead Generation
  • Lead Generation for B2B & B2C
  • Ethics of Lead Generation
  • Probability Theory in Lead Generation
  • Generating B2B leads
  • B2B Leads outreach method
  • B2C Leads – Generation and scaling lead generation
  • The CATT Framework for lead generation
  • Email marketing hacks

This week focuses on lead generation. Lead is a potential customer who might become a paying customer sooner or later. In this session, we learn about the tools required for B2B and B2C lead generation. It highlights the elements of the CATT framework which is an effective way for the generation of quality leads.

Email marketing helps in increasing the brand awareness to your B2B and B2C customers. A drip marketing sequence is useful in communicating with the customers from time to time.

Week 8: Mastering Facebook Ads

  • Why Facebook Ads?
  • How Facebook Ads are different from Google Ads
  • Understanding Facebook audience
  • Understanding Facebook Pixel
  • Creating custom conversions
  • Writing ads that convert well
  • Getting the right ad image
  • Creating Landing pages that convert
  • Facebook Ads for affiliate marketing, digital marketing and digital mentoring

This week discusses Facebook ads. Facebook is a social media platform that has a large number of users. Advertising on Facebook is cost-effective as they target the exact audience. This session is all about setting up your Facebook ad account. The concept of a Business manager is explained in detail. You will learn by running ads. At the end of this week, you will master Facebook Ads.

Week 9: Mastering Google Ads

  • The power of search
  • The Google conversion tracking code
  • Google Ads audience
  • Different types of keywords used in Google ads
  • Creating a search campaign
  • Creating a YouTube video campaign
  • Creating display ads
  • Creating Google ads
  • Google ads for affiliate marketing
  • Google ads for digital marketing
  • Google ads for digital mentoring

This week is about Google ads. Ads are displayed on the world’s largest search engine. They have a massive reach. You will learn about setting up your ad account and run ads. All the different types of ads are explained in depth. By the end of this week, you will master Google Ads.

Week 10: Search Engine Optimization (SEO)

  • Why do we need search traffic?
  • Search Engine From a user perspective
  • How does a search engine work?
  • How do search engines make money?
  • The Search Ecosystem (Platform, Business & Users)
  • Content Marketing & SEO
  • On-page SEO & Off-page SEO
  • Keywords & Keyword Research tool
  • Offering SEO services as freelancers

The session focuses on the working of the search engines. Search engines are optimized to bring in organic traffic. This can be done by writing content using keywords. Tools are used to research keywords.

Week 11: Deep Marketing

I will be updating this section once the class commences.

Week 12: Copywriting and Sales

I will be updating this section once the class commences.

Who is this internship for?

This internship is for people who are interested to build a career in digital marketing. This is a good tool for freshers, passive earning, people looking for work from home opportunities, those who have lost their jobs in the pandemic and those who want to upskill, those who want to restart their career.

Fee Structure

The Fee changes from batch to batch. The fee is a security deposit. It is given back to those students who submit their assignments before the deadline in the form of cashback.

Conclusion: Digital Deepak helps in understanding T shaped digital marketing. He provides a better overview of digital marketing. He helps in understanding the role niche plays in building a digital marketing career. He explains the concepts with the best examples.

This based on my experience with the Internship program. You can search more about this internship on the Internet.

Do visit this blog for more insights on Successful Womenprenuers by Maher Khan. Click here

The incredible story of content marketing

Content marketing involves the creation and sharing of online material (such as videos, blogs, and social media posts) that does not promote a brand but is intended to stimulate interest in its products or services defined for a targeted audience and to drive customer action.

Why content marketing?

Content marketing attracts prospects and transforms prospects into customers by creating and sharing valuable free content. Content marketing helps companies create sustainable brand loyalty, provides valuable information to consumers, and creates a willingness to buy or sell products from the company in the future. This new form of marketing does not involve direct sales. Instead, it builds trust and rapport with the audience.

Content marketing is focused on creating, publishing, and distributing content for a targeted audience online. It is often used by businesses to:

  •         Attract attention and generate leads
  •         Expand its customer base
  •         Generate or increase online sales
  •         Increase brand awareness or credibility
  •         Engage an online community of users

Is content marketing possible without great content?

Marketing is impossible without great content. Regardless of what type of marketing tactics you use, content marketing should be part of your process, not something separate. Quality content is part of all forms of marketing: Social media marketing: Content marketing strategy comes before your social media strategy.

Key points in content marketing strategy

  • Understand your audience ( buyer persona)
  • Identify effective content
  • Blog posts and articles
  • Infographics
  • Videos
  • Ebooks and whitepapers
  • Email newsletters
  • Social media posts
  • Podcasts
  • E-courses and webinars
  • Decide on placement
  • Develop your brand’s voice
  • Stay consistent
  • Analyze the results
  • Revise

Advantages of content marketing

The content marketing advantages are listed below

1. Content marketing increase conversions

The creation of consistent marketing content results in a higher conversion rate as compared to competitors who do not focus on content marketing. Content marketing requires time, money, and resources

2. Builds brand awareness and educates the customer

Useful content builds brand awareness by providing value to target buyers. Brand awareness is one of the most important benefits of content marketing. Develop topics around the customer’s pain points to help them understand the steps taken to solve their problem.

3. It builds trust with the target audience

Educating and informing your target audience about their challenges or pain points through blogs builds trust based on valuable content.

4. Good content builds stronger customer relationships

Give value to your customer through quality and engaging content. Email marketing content or educating on important topics through your blog will build strong relations with the customer.

5. It creates credibility and authority

Creating quality content provides valuable leads to your customers and helps in building credibility and authority. Valuable content will help you leverage all the benefits of content marketing.

6. Quality content helps in positioning your business as an expert

Create quality content that people find valuable, people will look at you as an industry expert for your guidance and support. Engaging content builds credibility and authority with your customer.

7. Blog post generate traffic

Quality content published on blogs generates traffic for long term and drives visitors to the blog and helps in getting leads.Blog posts bring organic traffic to topics relevant to your target audience for a long time.

8. Improves online visibility and Search engine optimization

Consumers turn to search engines to find a product or service. Search engine optimization (SEO) is the process of optimizing your site to rank higher on the search engine results page (SERP). Quality content is better for SEO and optimization of your site to increase online visibility on the search engines.

9. Content marketing is cost-effective

Content marketing is more cost-effective than many traditional outbound marketing methods.

10. Quality content drives sales

Content marketing allows you to communicate with potential customers before reaching out for sale. Ensure that you’re making the right first impression by publishing quality content that helps leads better understand their challenges and how you can solve them.

Top content marketing companies in India

Zomato

Zomato has an amazing content marketing strategy. They always manage to impress with their creativity and uniqueness. Zomato sticks to its niche by targeting foodies and creating a connection between their service and the content.

Amul

Amul has a poster ready be it a cause or issue. Amul is always there with an opinion. Amul focuses on the point of view of the audience to address any social situation.

Vogue India

Vogue India uses storytelling for their content marketing. YouTube plays a major role in Vogue’s content marketing, they are also present on popular social media platforms with significant fan-following. They belong to a talked-about niche.

Flipkart

Flipkart uses TVCs as a primary player for their content marketing. The ads are catchy and cute with children dressed up as adults. These videos are funny and engaging. Flipkart always brings a smile to their customers’ faces with their creativity, messaging, and sense of humor.

Shaadi.com

Shaadi.com covers every aspect of marriage, with fun and emotions. They come up with unique hashtags and campaign ideas that differentiate them from other matrimonial sites. YouTube is the preferred medium of content marketing for Shaadi.com.

Bewakoof.com

They come up with witty and humorous content. They have some unique content for their blog posts, which often include memes and talks about fashion. Their target audience is young people.

Content marketing tools

1. Hubspot

Hubspot is an all-in-one inbound marketing, sales, and CRM suite that provides content marketers with all the tools they need to create content that generates sales and drives leads.

The marketing suite provides content marketers with resources that enable them to create content, optimize it, and make sure it reaches the right audience. HubSpot analyzes your marketing strategy sales and performance.

2. WordPress

WordPress is a useful tool for creating great blog content.

WordPress offers marketers the tools needed to create a website or blog as well as an easy to use publishing platform for content creation, uploading content, visitor tracking, and a lot of plugins to help optimize your marketing process.

3. Slack

Slack is a workplace communication and collaboration tool. It helps users collaborate with other people and team members online from anywhere in the world. The Slack workspace is made up of channels where teams can work together and share ideas.

4. Trello

Trello is a visual collaboration and project management tool that makes planning and collaboration fun. The platform uses boards to represent projects and cards for tasks. Inside the cards, there are lists that categorize and track the progress of each task.

5. Google analytics

Google Analytics is a web analytics tool that offers comprehensive reporting and analyzing website data. It helps website managers to understand what is working on their website, allowing them to adjust their content strategies.

6. SEMrush

SEMrush is a digital marketing tool created for SEO/SEM professionals. Content marketers are provided with engagement data to help them rank higher in search engines.

7. Mailchimp

MailChimp is an email marketing automation platform that allows users to create, send, and analyze email campaigns. Key features include integration to several web services, sync customer data, and automation of product follow-ups.

8. Buzzsumo

BuzzSumo is a content curation and social media analysis tool for content marketers. It provides you with insights on the key influencers in your industry

9. Yoast

Yoast is an amazing platform that optimizes websites to make them more search engine friendly. It analyzes websites to find issues that affect SEO and the functionality of a website. They help site owners in resolving both technical SEO issues and non-technical SEO issues.

10. Clickfunnels

ClickFunnels is an online sales builder that helps businesses to create marketing and sales funnels from scratch. They help marketers to choose the sales funnels that best suit their business.

Conclusion: –

Content Marketing starts way back before social media marketing. Effective content marketing can help target the right audience, keep loyal customers, and keep you connected with the end customer. It creates more traffic for the site. Quality content improves SEO and continues to generate traffic long after they’re published. Content marketing helps you build credibility and authority and makes your business an industry expert and in the end. Effective content helps you drive businesses and generate the desired profit or beyond the expectation.

That’s why we say effective Content is an important component. It is also called evergreen content and the heart of Content Marketing. It makes your efforts productive in achieving sales and helps improve traffic to the site.

Are you interested in digital marketing?

If Yes, you can become an expert by learning from my mentor Mr. Deepak Kanakaraju also known as Digital Deepak. www.DigitalDeepak.com ( India’s top digital marketing mentor)

Apply for Digital Deepak Internship program Batch 8, https://deepak.me/internapply

There are some more topics that you may find interesting

Read this article on Positive Mindset by Arafath Mohd

You should also read Best 5 Reasons For Startups To Invest In Content Marketing for more insights on content marketing by Athira

SEO is essential for marketing quality content to read Top 7 Challenges And Responsibilities Of A SEO Analysts I Bet You Don’t Know by Vishnu

Do check out this article on Email marketing How to do email marketing by Sapan Pandey

Insightful article on communication and public speaking. 15 FREAKY REASONS PUBLIC SPEAKERS COULD GET YOU FIRED by Drishan Vig

If you are looking for Best Microwaves then check out this article: “5 Best IFB Microwave Oven – Demand for every modern kitchen” by Shubham

Marketing – The Essence of every Business

People refer to marketing as advertising and selling. Marketing aims at information, selling, and satisfying customer needs. Modern-day marketing is customer-centric. It begins with market research and revolves around the customer. 

Marketing starts even before the product is designed. The product is created by keeping the needs and preferences of the target audience in mind. The concept of marketing has evolved over the years.

Nowadays, digital marketing has replaced traditional marketing. Digital marketing is cost-effective, accurate, measurable, and target the right set of audience.

What is Marketing?

Marketing as the process of getting people interested in your company’s product or service. Marketing pertains to all aspects of a business, including product development, distribution methods, sales, and advertising. – Hubspot

“Make your marketing so useful people would pay for it” – Jay Baer

Marketing Mix

The marketing mix consists of 4P’s

Product:- Goods or services offered by a company to its customers. It is physical goods or intangible services that fulfill customer demand.

Price:- Ideal rate paid by the customer to buy the product. Price is the deciding factor when it comes to supply, demand, and profit margin.

Promotion:- Promoting the features and benefits of the product to your target audience after the product launch. Promotion increases brand awareness. It can be done via online and offline methods. 

Place:- Making the product available to customers.

Traditional vs Digital Marketing

Traditional marketing depends on offline methods such as direct sales, television, radio newspapers, magazines, brochures, flyers, billboards, cold calling and word of mouth marketing. It helps to reach a semi-targeted audience.

 Traditional marketing is impactful and memorable, on the other hand, it is expensive and there is no direct interaction with the consumer.

Digital marketing relies on digital channels such as social media, email marketing, websites, content marketing, affiliate marketing, inbound marketing, marketing automation, search engine optimization, and pay per click. It also consists of branding, marketing, and lead generation.

Digital marketing has good options to engage with your audience and campaigns can be measured.

CATT Marketing Funnel

CATT stands for Content, Attention, Trust, and Transaction.

CATT funnel is a step by step method for targeting the right audience. It breaks down the customer journey from the start to the end. 

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Wealth = n^CATT

n= Niche

C= Content

A=Attention

T=Trust

T=Transaction

  1. Niche – Niche is a specialized area of a broader market that businesses can differentiate from competitors. It is a deciding factor for success or failure. Address the pain points of the audience in the niche and solve their problem.
  2. Content – Create useful content to attract people to your niche. Good content is an asset that will attract more customers to your business.
  3. Attention – Drive attention to your content using SEO, social media, paid advertisements and referrals. 
  4. Trust – Build trust with your audience. It can be in the form of social proof or testimonials. Personalize communication with your audience.
  5. Transaction – Convert your leads into customers. This results in sales or revenue for the business.

CATT funnel is a framework of people going through different stages. There will be people at every level of the funnel at all the time.

Niche Selection

Niche selection assists in promoting products and services to a small, specific and well-defined audience. It is a perfect combination of Talent, Market and Passion. 

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Passion – Passion is a key factor for success in business. It is a strong desire and a driving factor to achieve great results.

Talent – Talent provides the opportunity to advance your skills. It is an inborn ability to do something.

Market – Narrow down the market to find a profitable and less competitive niche. Identify and solve problems in your niche. 

These three elements are the ingredients of a perfect niche.

Integrated Digital Marketing

Integrated Digital Marketing is a combination of multiple marketing strategies that are related to each other.

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Many people experiment with different marketing techniques for a single product and struggle to do well. The integration of all digital marketing will result in proper reach.

Content Marketing – Content is the king. Good content gets a positive response. 

Paid Advertising – Running paid advertisements to the content results in more views on the content. It boosts the content. 

Email marketing – Email list can be used to send new content to your audience.

SEO – Audiences find your advertisements and visit your website. 

Social Media – Content published on social media reaches followers and attracts new audiences.

Sales and Conversion – Effective techniques result in sales and conversion.

CATT funnel is executed through Integrated Digital Marketing.

Content – Content Marketing

Attention – Paid Advertisements

Trust- Email Marketing

Transaction – Sales and Conversion

Personal Brand

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A personal brand is just as important as your business brand. Exhibit your talent and skills for people to reach you resulting in increased visibility. Learn new skills and practice it to build a personal brand. Tell your story to people so that they remember and know you better. For eg: Richard Branson has more followers than his company Virgin Atlantic.

Word of mouth plays a vital role in personal branding. Select your niche to become an influencer in a category or subcategory whichever is more profitable.

Steps to Become a Personal brand

  1. Believe in yourself
  2. Discover yourself
  3. Reinvent yourself
  4. Build yourself
  5. Let go off yourself
  6. Invest in yourself
  7. Be yourself

Mass Trust Blueprint

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      Mass Trust Blueprint consists of the following

  1. Learn – Learning is a continuous process. Learn new skills through facts, concepts, and procedures. Remember the facts and practice the procedures.
  2. Work – Practice new skills and put them to work. Implementing will give you a better understanding.
  3. Blog – Write your learning and experience of your work. Writing helps in better understanding. It will help in building a personal brand.
  4. Consult – After becoming a personal brand by blogging. Skills and work experience enable us to start consulting for business instead of working for them.
  5. Mentor – Mentor your followers. It will take your understanding to a whole new level.
  6. Startup – Start your own business with your skills and the understanding of the market.

Communication Skills

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Communication is the art in which the sender sends the message to the receiver. The receiver of the message interprets the message and gives suitable feedback.

Good and effective communication skills help businesses in marketing, selling and building long term relationships with customers. Interact with your audience to understand them. 

Communication skills enable you to become an effective marketer. Improving vocabulary helps a lot. English is a language, not a communication skill. Inculcate the habit of reading on a daily basis.

A CEO reads an average of two books in a month. Writing improves the choice of words and the formation of your sentences. Listen attentively to answer correctly.

Conclusion: Marketing in today’s world has changed drastically. It revolves around the customer. The product generation, design layout, promotional strategy and channels of distribution is based on the customer.  

I hope you have gained a perspective on marketing. The concepts of marketing have changed over time. Due to the pandemic, digital marketing has gained significance in the world of marketing.

Are you interested in digital marketing?

If Yes, you can become an expert by learning from my mentor Mr. Deepak Kanakaraju also known as Digital Deepak. www.DigitalDeepak.com ( India’s top digital marketing mentor)

Apply for Digital Deepak Internship program Batch 8, https://deepak.me/internapply