Content marketing involves the creation and sharing of online material (such as videos, blogs, and social media posts) that does not promote a brand but is intended to stimulate interest in its products or services defined for a targeted audience and to drive customer action.
Why content marketing?
Content marketing attracts prospects and transforms prospects into customers by creating and sharing valuable free content. Content marketing helps companies create sustainable brand loyalty, provides valuable information to consumers, and creates a willingness to buy or sell products from the company in the future. This new form of marketing does not involve direct sales. Instead, it builds trust and rapport with the audience.
Content marketing is focused on creating, publishing, and distributing content for a targeted audience online. It is often used by businesses to:
- Attract attention and generate leads
- Expand its customer base
- Generate or increase online sales
- Increase brand awareness or credibility
- Engage an online community of users
Is content marketing possible without great content?
Marketing is impossible without great content. Regardless of what type of marketing tactics you use, content marketing should be part of your process, not something separate. Quality content is part of all forms of marketing: Social media marketing: Content marketing strategy comes before your social media strategy.
Key points in content marketing strategy
- Understand your audience ( buyer persona)
- Identify effective content
- Blog posts and articles
- Ebooks and whitepapers
- Email newsletters
- Social media posts
- E-courses and webinars
- Decide on placement
- Develop your brand’s voice
- Stay consistent
- Analyze the results
Advantages of content marketing
The content marketing advantages are listed below
1. Content marketing increase conversions
The creation of consistent marketing content results in a higher conversion rate as compared to competitors who do not focus on content marketing. Content marketing requires time, money, and resources
2. Builds brand awareness and educates the customer
Useful content builds brand awareness by providing value to target buyers. Brand awareness is one of the most important benefits of content marketing. Develop topics around the customer’s pain points to help them understand the steps taken to solve their problem.
3. It builds trust with the target audience
Educating and informing your target audience about their challenges or pain points through blogs builds trust based on valuable content.
4. Good content builds stronger customer relationships
Give value to your customer through quality and engaging content. Email marketing content or educating on important topics through your blog will build strong relations with the customer.
5. It creates credibility and authority
Creating quality content provides valuable leads to your customers and helps in building credibility and authority. Valuable content will help you leverage all the benefits of content marketing.
6. Quality content helps in positioning your business as an expert
Create quality content that people find valuable, people will look at you as an industry expert for your guidance and support. Engaging content builds credibility and authority with your customer.
7. Blog post generate traffic
Quality content published on blogs generates traffic for long term and drives visitors to the blog and helps in getting leads.Blog posts bring organic traffic to topics relevant to your target audience for a long time.
8. Improves online visibility and Search engine optimization
Consumers turn to search engines to find a product or service. Search engine optimization (SEO) is the process of optimizing your site to rank higher on the search engine results page (SERP). Quality content is better for SEO and optimization of your site to increase online visibility on the search engines.
9. Content marketing is cost-effective
Content marketing is more cost-effective than many traditional outbound marketing methods.
10. Quality content drives sales
Content marketing allows you to communicate with potential customers before reaching out for sale. Ensure that you’re making the right first impression by publishing quality content that helps leads better understand their challenges and how you can solve them.
Top content marketing companies in India
Zomato has an amazing content marketing strategy. They always manage to impress with their creativity and uniqueness. Zomato sticks to its niche by targeting foodies and creating a connection between their service and the content.
Amul has a poster ready be it a cause or issue. Amul is always there with an opinion. Amul focuses on the point of view of the audience to address any social situation.
Vogue India uses storytelling for their content marketing. YouTube plays a major role in Vogue’s content marketing, they are also present on popular social media platforms with significant fan-following. They belong to a talked-about niche.
Flipkart uses TVCs as a primary player for their content marketing. The ads are catchy and cute with children dressed up as adults. These videos are funny and engaging. Flipkart always brings a smile to their customers’ faces with their creativity, messaging, and sense of humor.
Shaadi.com covers every aspect of marriage, with fun and emotions. They come up with unique hashtags and campaign ideas that differentiate them from other matrimonial sites. YouTube is the preferred medium of content marketing for Shaadi.com.
They come up with witty and humorous content. They have some unique content for their blog posts, which often include memes and talks about fashion. Their target audience is young people.
Content marketing tools
Hubspot is an all-in-one inbound marketing, sales, and CRM suite that provides content marketers with all the tools they need to create content that generates sales and drives leads.
The marketing suite provides content marketers with resources that enable them to create content, optimize it, and make sure it reaches the right audience. HubSpot analyzes your marketing strategy sales and performance.
WordPress is a useful tool for creating great blog content.
WordPress offers marketers the tools needed to create a website or blog as well as an easy to use publishing platform for content creation, uploading content, visitor tracking, and a lot of plugins to help optimize your marketing process.
Slack is a workplace communication and collaboration tool. It helps users collaborate with other people and team members online from anywhere in the world. The Slack workspace is made up of channels where teams can work together and share ideas.
Trello is a visual collaboration and project management tool that makes planning and collaboration fun. The platform uses boards to represent projects and cards for tasks. Inside the cards, there are lists that categorize and track the progress of each task.
5. Google analytics
Google Analytics is a web analytics tool that offers comprehensive reporting and analyzing website data. It helps website managers to understand what is working on their website, allowing them to adjust their content strategies.
SEMrush is a digital marketing tool created for SEO/SEM professionals. Content marketers are provided with engagement data to help them rank higher in search engines.
MailChimp is an email marketing automation platform that allows users to create, send, and analyze email campaigns. Key features include integration to several web services, sync customer data, and automation of product follow-ups.
BuzzSumo is a content curation and social media analysis tool for content marketers. It provides you with insights on the key influencers in your industry
Yoast is an amazing platform that optimizes websites to make them more search engine friendly. It analyzes websites to find issues that affect SEO and the functionality of a website. They help site owners in resolving both technical SEO issues and non-technical SEO issues.
ClickFunnels is an online sales builder that helps businesses to create marketing and sales funnels from scratch. They help marketers to choose the sales funnels that best suit their business.
Content Marketing starts way back before social media marketing. Effective content marketing can help target the right audience, keep loyal customers, and keep you connected with the end customer. It creates more traffic for the site. Quality content improves SEO and continues to generate traffic long after they’re published. Content marketing helps you build credibility and authority and makes your business an industry expert and in the end. Effective content helps you drive businesses and generate the desired profit or beyond the expectation.
That’s why we say effective Content is an important component. It is also called evergreen content and the heart of Content Marketing. It makes your efforts productive in achieving sales and helps improve traffic to the site.
Are you interested in digital marketing?
If Yes, you can become an expert by learning from my mentor Mr. Deepak Kanakaraju also known as Digital Deepak. www.DigitalDeepak.com ( India’s top digital marketing mentor)
Apply for Digital Deepak Internship program Batch 8, https://deepak.me/internapply
There are some more topics that you may find interesting
Read this article on Positive Mindset by Arafath Mohd
You should also read Best 5 Reasons For Startups To Invest In Content Marketing for more insights on content marketing by Athira
SEO is essential for marketing quality content to read Top 7 Challenges And Responsibilities Of A SEO Analysts I Bet You Don’t Know by Vishnu
Do check out this article on Email marketing How to do email marketing by Sapan Pandey
Insightful article on communication and public speaking. 15 FREAKY REASONS PUBLIC SPEAKERS COULD GET YOU FIRED by Drishan Vig
If you are looking for Best Microwaves then check out this article: “5 Best IFB Microwave Oven – Demand for every modern kitchen” by Shubham